Sales & Marketing

Business Development Associate (Client Engagement & Strategic Growth)

Lekki, Lagos
Work Type: Full Time
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The Business Development Associate's main roles are to make sales by closing deals and developing new revenue models.  The individual will be responsible for identifying and qualifying leads, closing deals, and ensuring consistent client satisfaction through targeted engagement strategies across both digital and non-digital channels. The individual is expected to be heavily on-ground ensuring sales targets are met and deals are closed.  

Key Duties and Responsibilities 

Client Profiling, Lead Generation, and Sales 


  •  - Build and maintain a detailed understanding of potential clients, including Growers, Suppliers, and Buyers in the agricultural supply chain. 

  • - Use market research to identify and prospect new business opportunities within the target markets.

  •  Implement lead generation strategies, ensuring that prospects are properly qualified based on strategic targeting criteria.

  • Utilize CRM tools and sales databases to track and manage leads.

  • Actively build relationships with key decision-makers to foster long-term partnerships. 

  • Develop and execute new Customer Acquisition Strategies 


User Engagement & Metrics Analysis 

- Analyze the company’s digital and non-digital engagement strategies to optimize user acquisition and retention. 
- Provide insights and recommendations based on the analysis of client interactions, lead generation, and overall engagement. 
- Set monthly and quarterly targets for user engagement and ensure they are met through continuous analysis of client data. 

Working Relationships 

- Sales team, Operations team, Leadership team

Knowledge, Experience and Qualifications Required 

  • - Bachelor’s degree in Business Administration, Marketing, or a related field. 

  • - 3-4 years of experience in business development, client engagement, and sales (preferably within the B2B sector, technology and/or agriculture ). 

  • - Proven track record of success in direct client engagement, lead generation, and business acquisition. 

  • - Strong interpersonal and communication skills, with the ability to build and maintain relationships with senior decision-makers. 

  • - Familiarity with CRM tools and sales databases to track and manage leads. 

Competencies 

  • Client Relationship Management

  • Sales & Lead Generation

  • Communication & Negotiation Skills

  • Analytical Thinking & Problem Solving

Salary Band:
400,0000
 

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